No-one knows your company better than you, we work with you to understand your business, support your objectives and integrate solutions throughout. We can then create and develop your company’s unique brand. Each business is different and therefore we will always tailor our services to your needs. However, below we have outlined a typical process that we would follow.
A workshop is carried out so we can ascertain your business’ aims and objectives. Concepts are then created and presented to you with rationale and examples of how the brand could be applied. Working together, we develop your chosen concept through to finish article with a clear vision of brand application. A set of brand identity guidelines will be created to ensure that your new brand has a consistent look moving forward. .
Whether you’re a large organisation, small business, profit or non profit, your company will need to compete for resources, funding, talent or business. The need to captivate an audience is essential to sustain business development. It’s not about needing to look different, it’s about the importance of looking better than your competition and delivering that promise.
Our decisions tend to be based on emotion and we all have emotional relationships with brands. We build brand loyalty through this emotional connection and this adds value to our clients. Through our design process, we take the values and assets of a company, an understanding its history and ethos, what it means to people and transform it into something that connects with both customers and potential customers.
Internal perception is just as important Building a strong brand internally can be just as important as external perception. It’s no secret that it’s easier to sell a brand that you believe in yourself which is why successful companies spend time and effort “selling” their brand internally. This notion supports the marketing department’s ongoing effort for consistency in presentation and contributes to the overall strength of the brand. Use design to reinvent In an ever changing world brands needs to be fluid, they can’t be see seen as staid or boring, they need to have the potential to adapt to different environments. Great branding adapts to new situations without losing any integrity.
Extensive planning and competitor analysis
Customer focused design process
Obsessive attention to detail
Applying strategic and marketing insight to designs
Results driven, accountable design workflow and processes