SEO (Search Engine Optimisation)
SEO ( Search Engine Optimisation)
Improve Organic Rankings to Increase Quality Website Traffic
Search Engine Optimisation focuses on increasing the popularity of your website which improves these two key areas: 1. Improving your position in search engine results 2. Generating more leads by increasing quality traffic to your website
This is done by optimising individual pages of a website,
on and off page, to meet the criteria set out by search engines such as Google and Bing. To achieve first page status in Google search results takes time and research which is why our SEO packs are based on number of hours worked.
Our 'on page' work includes, researching keywords
or search terms potential clients are using. We then track these keywords to see how they improve as we analyse the website content and place them in the right places 'on page'. We regularly crawl through your website checking for technical SEO issues that could affect your website ranking and user experience.
'Off page' work focuses
on the popularity of your website, the more quality information your website contains the more other websites will refer or link back to you. Backlink analysis, planning, opportunity research and strategy is a very difficult but important part of SEO and is something we as a team pride ourselves in doing in the right way.
We aim to achieve links to your website from local, relevant and popular websites that will drive the right kind of traffic to your site. We work in a ‘White Hat’ way ensuring we do not obtain links from spammy or irrelevant websites to increase keyword rankings as this can lead to websites being penalised.
At AWS we have a structured approach to SEO creating monthly plans and reports for clients detailing work done and results achieved. Web Traffic is tracked
Web Traffic is tracked in Google Analytics and included in our reports. Our relationship with our customers is very important to us. We keep all SEO work in house and carry out site visits as required to get a better understanding of your business and liaise with you to help you understand what we do and discuss improvements.
If you are interested in improving the popularity of your website and increasing website traffic, contact us today. We offer a free initial SEO report to give you an overview of your website performance and should you choose to continue with us we provide an in depth audit of your website carried out by our in house SEO team. For more information please get in touch for a free SEO report and professional advice.