Here are some of the top web design trends to be on the lookout for in 2020.
- by Nige Murrells
- December 09, 2019
Microinteractions, otherwise known as user interface (UI) animation, will also grow in popularity. As implied by their name, these animated features are small ways in which the user interacts with the product that enhance the overall experience, sometimes without the user even noticing. But just because they’re “micro” doesn’t mean they don’t have a huge impact on your design.
For instance, when you hover over an icon and it seems to come to life, moving around, popping out, or changing colors, that’s a micro-interaction. When you go to “like” a post on Facebook and a row of reactions pops up, each one emulating the feeling it represents? That’s also a micro-interaction.
Augmented reality (AR)
AR is having a moment and soon it will make its way into website design in a more substantial way. Overlaying the actual world with virtual elements is the essence of AR, and industries across the map are looking for ways to incorporate it into the services they offer.
There are many ways web designers can tap into the trend. One classic example is in the world of retail, where AR can enable customers to try on clothes virtually. In the coming months, we may well see it extend beyond the retail space into other industries’ websites, too.
Artificial intelligence (AI)
Still, AI has plenty of applications to the world of web design as it is today. Powered by AI, chatbots are a growing trend. They are able to interact with users mirroring human conversation to assist the customer and answer questions. While they may not be able to respond to complex inquiries, they are a cheaper and often less time-intensive alternative to human labor.
Customer service representatives, meanwhile, can handle tasks that require human intelligence and can step in when the chatbot is unable to respond to a query.
Voice assistant integrations
Siri, Alexa, and other voice assistants have changed the way we interact with technology, do our work, and gather information. Soon, voice assistants will be part of our browsing experience, too. Rather than reading lengthy FAQ sections, users will be able to speak their questions into their device and receive audible responses.
This not only will help engage consumers but also will give you backspace that might otherwise be devoted to unnecessary text on your site or app. Moreover, it will make your product more accessible to people with disabilities.
Gone are the days of cluttered interfaces. While we’ll see plenty of special features as described above in 2020, we also won’t need to interact with as much “stuff.” From the optimized use of blank space to fewer but more meaningful graphics, 2020 will be the year of less chaos in our websites and apps.